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First hint we've gotten from Tom that sounds more promising than soon. "#JustOneMoreThing"

 

Isn't "Just one more thing..." like Columbo's catchphrase? He could easily just be referencing the show.

 

Edit: Nvm, Fury got there first.

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That hashtag "JustOneMoreThing"...that is said during Apple keynotes when you think it's over but they introduce another product or anything else.

 

Hmm.

Yep, it was like Jobs's "catchphrase" too :)

A typical Stevenote began with Jobs presenting sales figures for Apple products and a review of products released during the past few months. He then presented one or more new products. Reminiscent of Peter Falk's Columbo, he typically feigned some concluding remarks, turned as if to leave the stage and turned back, saying "But there's one more thing".
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