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Muse Top Social Media Chart


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By Eamonn Forde

Despite the fact their last album was released in September 2009, Muse have been named as the most popular act in social media terms in the second half of 2010.

 

We Are Hunted compiled its Data (full charts are available here) based on 486,631 music articles and 16,063,656 music-related Twitter mentions to draw up its chart of the most popular established act as well as the leading emerging acts.

 

The top 10 social media acts are:

 

1. Muse

2. Radiohead

3. The xx

4. Lady GaGa

5. Arcade Fire

6. Coldplay

7. Katy Perry

8. Florence + The Machine

9. Linkin Park

10. Kings Of Leon

 

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There's a better piece about it here: http://www.readwriteweb.com/archives/which_music_artist_rules_social_media.php

 

Why is Muse Number 1?

You may be wondering why Muse is number 1 in social media, not just for one 6-month period but for the entire year! It seems like both Arcade Fire and Kanye West were talked about a lot more in social media over 2010 than Muse. Personally, I'm a big fan of Muse and have been listening to their latest album, The Resistance, regularly since its release in September 2009. But what have they done to be number 1 on We Are Hunted's charts for all of 2010, ahead of such talked about acts like Kanye West and Lady Gaga?

 

I posed that question to Stephen Phillips. He firstly noted that "there are are a few artists like them (MGMT, Arctic Monkeys, Radiohead) who are at the top of our popularity charts while not getting the press of Bruno Mars or Lady GaGa."

 

He speculated that "maybe the demographics are different, or maybe bands like Radiohead and Muse have more cross over appeal?"

 

"Because we focus on what people are listening to and talking about, and ignore mainsteam press, maybe we are getting a measure of dedicated music fans than the general populace."

 

That seems a likely explanation, that bands like Muse and Radiohead have a large number of dedicated fans who talk about them regularly - not just when they release a new album or do something newsworthy.

 

The top 4 artists in We Are Hunted's popularity chart for July-December remained the same as in the previous 6-month period. Surprisingly, English band Muse was number 1. That seems a little odd, given that the likes of Lady Gaga and Kanye West seem to generate much more chatter in social media. We analyze why Muse is number 1 below. Radiohead and The xx were numbers 2 and 3, respectively. Lady Gaga was the 4th most popular, slipping from number 2 in the first half of the year.

 

Why did Lady Gaga drop a couple of notches? We Are Hunted co-founder and CTO Stephen Phillips replied that "the industry is very fragmented."

 

"At the height of her popularity, Lady GaGa seemed to be everywhere. But in reality, only 7 in 1000 people were listening to her each day."

 

It's not only current artists that feature in the charts. Classic artists like The Beatles, Nirvana and Pink Floyd are still hugely popular, according to Phillips. "They have remained in the top 20 artists listened to overall since we started measuring it 2 years ago."

 

Edited by a-museing
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