If anything, the downward spiral thing could aaaaaaalmost be called personification, but don't push it with that.

Also, with the statistics thing, yes, I am being 100% serious, but I'm not sure if you linking to an outside source is really...relevant. If you're meant to talk about the website and all things related to it, wahey, you're all good, but I can't remember if you actually have statistics in the main blurb itself on the front page. The link on the side isn't enough, because you're linking to a source and talking about a source that isn't yours. That's called plagiarism

And yeah, you'd get both endorsed that way. Good fuckin' luck getting an endorsement at Level 2 with Excellence, the only real way to do that (if you're not a super genius with no life) is to have done a Level 2 subject in Year 11. Even then, my friend did that and still fell short of getting the endorsement...