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"Guy... presents here a modern framework for incorporating ethics into business decisions. She identifies ten core values, such as caring, honesty, pursuit of excellence, loyalty, and responsible citizenship; her choices are valid for our society. In reaching a decision, one adds the impact of an action on each of these values to the usual analysis. When values conflict, choices must be made and the trade-offs explicitly noted. To illustrate the use of the framework, many cases with ethical components are presented. The case discussions show that Guy's technique is flexible and can lead to reasonable, satisfying decisions. The author provides thoughtful material for a pract

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