kitaycheg Posted October 2, 2012 Share Posted October 2, 2012 Download Creating and Dominating New Markets Book in PDF Format. Too Many Books Available in Our Site. From Library Journal Meyer heads a consulting group in California that helps businesses create and dominate markets with new products. According to Meyer, "new markets are the product of someone's recognizing a potential, finding the right solution, and bringing that solution to market in a way that works." Meyer's prescription for success in new-market ventures includes detailed discussions of the risks and rewards and the necessary skills for operational managers, executives, market analysts, financial supporters, and salespeople. The particular needs and influence of the customer, changes in the economy (successful ventures can be had in any economic condition), the role of information technology, de Link to comment Share on other sites More sharing options...
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