kitaycheg Posted October 2, 2012 Share Posted October 2, 2012 Download And Now a Few Words From Me : Advertising's Leading Critic Lays Down the Law, Once and For All Book in PDF Format. Too Many Books Available in Our Site. From Publishers Weekly As the advertising industry's Dave Barry, Garfield has written the influential ad criticism column "AdReview" for Ad Age for 17 years and is cohost of NPR's On the Media. His first book, aimed at advertising pros, is a brazenly funny take on the industry practices that Garfield loves to hate. "Most advertising is unnecessarily terrible," he writes, proceeding to enumerate the reasons why: a misguided emphasis on rule breaking and originality; misuse of sex, celebrities, humor, special effects and profundity; lack of contact with consumers; and sheer bad taste and immo Link to comment Share on other sites More sharing options...
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