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From Library Journal Originally published as Part-Time Public Relations with Full-Time Results (Professional Media, LJ 3/1/96), this volume has been updated and expanded by editor Karp (academic affairs, Clarion Univ., PA) and the Library Administration and Management Association (LAMA) of the American Library Association to include highly useful essays (both articles from the original edition and new ones) that focus on helping librarians better understand how public relations can help make their library as user-friendly and user-oriented as possible. The contributing writers, all librarians or library science instructors, add sound essays on marketing and development activities; writing news, photo, and press rel

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