Correct. The way she described it, I remember similar sounding ads when they came here in 2010. I checked Twitter right after (well, right after she woke me up with her screaming) for "Muse Denver" and at least a couple others saw the ad.
I think it was around 10 PM our time, after the end of the basketball coverage. It makes some sense that they would announce something right after they were on national TV during one of the more watched sporting events in the US.